Tampa Republic

Hillsborough County spent $22,071,378 on men's collegiate football teams in 2023, an increase of 18.1% over the previous year, according to the U.S. Department of Education.

This translates to roughly 24.8% of all spending for sports teams at the four universities in the county during the 2023 season.

The average sports expenses at Hillsborough County have grown 100% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$22,071,378	24.8%
2022	$18,695,341	24%
2021	$15,464,359	20.9%
2020	$19,748,130	26.7%
2019	$16,760,097	24.1%